Crushtec Chronicle – Customers are our first priority

Our industry has been going through a very tough time over the past 18 months as a result of many macro and micro economic circumstances. There has been a marked decline in the number of new mining and construction projects, heightening competition for the work that remains available. Eskom’s power deficiencies, our government’s inability to control corruption and create growth and the resulting weak rand has done nothing to help our cause.

These tough times and challenges have forced us to take an inward look at our business to better prepare ourselves for the road ahead.

Pilot Crushtec International CEO, Sandro Scherf, has been very active behind the scenes in reshaping our strategies. Here he gives us his vision of how Pilot Crushtec International will be operating in the short to medium term.

“We’re really going back to basics, focusing on both the internal and external aspects of how we run our business. Our first priority is our customers and we will be concentrating on providing them with the best possible service and support. We will be working hard to better manage our relationships, gaining a better understanding of their needs and incorporating these learnings into our operational structures.”

This has meant new investments in staff and systems in customer support areas that will create added value to both our domestic and international customers, now and into the future.

“Despite the business climate, we have a number of reasons to be optimistic thanks to the increasing success of our association with Sandvik, not to mention the marketability of our locally-built machines.

Thanks to the extraordinary growth of sales of Sandvik equipment and replacement parts in southern Africa over the past three years, our Swedish partners have realigned their global business model, acknowledging the fact that central and southern Africa represents markets of key importance,” he says.

A positive local response to the innovative QA335 and QA441 double screen bought by customers in the Western Cape has reinforced our confidence in our Sandvik product line.

“New product development is key to our future strategy moving forward, and includes increasing participation in export markets. Our ability to manufacture rugged, high performance and reliable products is gaining considerable credence overseas and a consistently weakening rand can only strengthen our competitive position in addressing these markets,” says Sandro.

Our TwisterTrac VS350, the latest evolution in a highly successful range, has achieved wide acceptance with our customers operating in eastern Australia. The product is generally regarded as the world’s best tracked vertical shaft impact crusher and we will be working hard to promote this internationally. The introduction of the diesel-electric Twistertrac VS350E has strengthened our offering with a 30% increase in production and a 40% decrease in diesel consumption.

A particularly exciting development is our locally-designed and built DynamiTrac TDH6118 which is currently undergoing an intensive field testing programme on a customer’s site in the northern Free State. The DynamiTrac, which will go into production in the last quarter of the year, is a high output triple screen product designed to produce large volumes of aggregate in a variety of sizes.

“We believe that the DynamiTrac will not only prove to be an attractive proposition for local aggregate producers but that it holds real export potential.

“We’re really pushing to act as a springboard for the success of both local and international customers despite current market conditions and we’re wasting no time. If we think something needs to be done, it automatically becomes something that has to be done!” he concludes.